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FO RJVI and 
PHRASEOLOGY 
of SOCIAL 
STATIONERY ' 



(Published by 

THE DEPARTMENT of STATIONERY 
J.E.CALDWELL COMPANY 
Philadelphia 






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Form, 

and 

Fhraseology 

°f 

Social 

Stationary 


COPYRIGHT 1920 
BY ' 

J. E. CALDWELL 6c CO. 


SfcP 23 IS20 ^ 

£ 

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PREFACE 

The ever-increasing volume of business in 
Wedding and other Social Stationery—conducted 
largely by correspondence in nearly every State 
and Territory in the Union—is the raison d’etre 
for this publication. 

It is believed that those contemplating the pur¬ 
chase of Invitations or other engraved stationery 
often hesitate to conduct such purchase by corre¬ 
spondence—fearing the possibility of error, and 
preferring, if possible, a personal interview prior 
to the placing of orders. 

The large number of inquiries on points of 
phraseology and etiquette received almost daily has 
led to the conclusion that samples alone of en¬ 
graved work frequently fail to clearly indicate the 
proper forms for individual cases. Sometimes the 
delay incident to writing for advice offers an insur¬ 
mountable obstacle, and again, such a course may 
not even suggest itself. 

While the Correspondence Department is pre¬ 
pared to answer promptly all questions on etiquette, 
it is believed that considerable time can be saved, 
and the interests of patrons better served, by pub- 


9 


lishing in concise form a brief outline and index 
of the different forms of wording for Invitations, 
Announcements, etc., which are applicable under 
varying circumstances and conditions. 

The Department of Stationery is devoted to the 
production of the most fashionable stationery ex¬ 
clusively. New shapes and sizes of paper, styles 
of engraving, and patterns of envelopes are adopted 
each season. All stationery is manufactured in 
the factory of J. E. Caldwell & Co., which is com¬ 
pletely equipped with the latest improvements in 
implements and machinery to increase production- 
capacity and to secure exactness in every operation. 

No part of this business is conducted with 
greater attention to detail nor more general satis¬ 
faction to purchasers than the Mail-order Service. 
Out-of-town patrons may rest assured that any 
commissions consigned to this department will be 
executed promptly and accurately. 

It is hoped that this book will , supply, in some 
small degree, the place of a personal interview, 
and that it will clearly define to contemplating pur¬ 
chasers the correct form and phraseology appli¬ 
cable to their individual needs. 

J. E. CALDWELL & CO. 


10 


STYLES OF ENGRAVING 

In the preparation of this collection of Visiting 
Cards, Invitations, Announcements, etc., a variety 
of styles of engraving from among those at pres¬ 
ent favoured has been selected. In every case an 
endeavour has been made to indicate the correct 
size of card or sheet which should be employed. 

Replying to each request for samples, there 
will be submitted one or two specimens of the 
particular article sought—this to indicate size of 
sheet or card recommended, as well as quality and 
workmanship. Selection of style of engraving, 
however, may be made from any of the examples 
illustrated in the plates, and phraseology should be 
gathered from the notes covering these illustrated 
examples. 

WHO ISSUES INVITATIONS AND 
ANNOUNCEMENTS ? 

Betrothal Announcements, Wedding Invita¬ 
tions, and Wedding Announcements should, in 
every case where possible, be issued in the names 
of the bride-elect’s parents (or in the name of the 
surviving parent if one of them be deceased). 

In case of an orphan, chaperonage is selected 
from among near relations: or, failing all such, 


11 


recourse is had to the services of a guardian in this 
capacity. Selection is made in the following order. 
Failing parents or parent: 

A —The bride-elect’s elder bachelor brother. 

B —A married brother and his wife jointly, or a 
married sister and her husband jointly. 

C —An uncle or aunt jointly or individually. 

D —The bride-elect’s grandparents; and, failing all 
relatives, 

E —The bride-elect’s guardian. 

WEDDING INVITATIONS AND 
ANNOUNCEMENTS 

It is customary on the occasion of a Marriage, 
where the circle of friends of the two families is 
large, to issue both Invitations and Announcements. 
Invitations are sent to immediate relatives and to 
friends who, from their proximity of residence, 
would be likely to accept: Announcements being 
mailed to friends at a distance who would not, in 
all probability, accept an Invitation were it ex¬ 
tended. 

Issuance of Announcements to such friends as 
are not invited to witness the ceremony is a matter 
of courtesy which cannot be overlooked. When 
the marriage ceremony is private and witnessed 


12 


only by the immediate members of the families of 
the two contracting parties, and where no large 
reception follows, engraved Invitations may, with 
perfect propriety, be dispensed with. In such case 
guests are invited verbally or by informal, written 
notes: common civility, however, demands that 
Announcements be issued after the ceremony. 

In wording a Wedding Invitation or Announce¬ 
ment, or a Social Invitation of any nature, the 
following is a good rule to remember regarding 
phraseology: Say Nothing Superfluous. Employ 
No Abbreviations. 

TIME REQUIRED FOR ENGRAVED 
WORK 

While it is usual to ask from ten days to two 
weeks in which to complete and ship orders for 
engraved stationery, it is possible, where neces¬ 
sary, to make shipment within a week, or even 
upon shorter notice. In event of hurried orders, 
envelopes can always be shipped in advance, imme¬ 
diately upon receipt of order, so that they may be 
addressed and stamped against the later delivery 
of the Invitations or Announcements. 

The facilities of this establishment are entirely 
at customers' service regarding deliveries, and 


sincere effort will be gladly made to accommodate 
them in every instance, where possible. 

PROOFS 

Immediately upon receipt of an order, a type¬ 
written proof is submitted, to avoid all possibility 
of error. If, upon receipt of this proof, the word¬ 
ing is found to be correct, no reply is necessary. 
Should a mistake be discovered in the proof, cus¬ 
tomers are requested to notify the house thereof 
immediately— By Telegram, Collect . If such re¬ 
quest be complied with, patrons may rest perfectly 
assured that the work will be shipped when prom¬ 
ised, and that it will be found, upon receipt, cor¬ 
rect in every detail. 

NOTES ON THE ILLUSTRATED 
PLATES 

Plate I—Invitation and Announcement Plates, 
Mounted in Serving-Trays 

An Invitation or Announcement plate can be 
preserved in this manner as an attractive and last¬ 
ing memento of the occasion for which it was 
engraved. The copper plate is first highly polished 
and gold-plated to prevent tarnishing; the engraved 
lettering is then filled in with black wax to enhance 


14 


its legibility. It is finally mounted on the mahogany 
base of a serving-tray, under glass, and may thus 
be preserved indefinitely in the form of an artistic 
as well as useful piece of furniture. These trays 
measure 15^ x 12inches, exclusive of the 
handles. The cost of each tray complete is $10.00. 


Plate II—Wedding Cake, in Boxes 

In olden times it was customary at Wedding 
Breakfasts and Receptions to have a large wed¬ 
ding cake, highly ornamented with elaborate, tow¬ 
ering decorations. The bride made the first 
incision with a knife—or, in case of a military 
wedding, with the groom’s sword—then each guest 
took a piece of cake. 

The custom of today, while lacking in the 
romantic interest of the mode of bygone days, is 
certainly more convenient and sensible. The wed¬ 
ding cake of current times is wrapped in waxed 
paper and silver foil, packed in attractive boxes, 
marked with the combined initials of the bride and 
groom, and tied with ribbon. The boxes are placed 
on a small table near the door and handed to de¬ 
parting guests by butler or maid. One box should 
be provided for each guest. 


15 


Boxes provided by this establishment are cov¬ 
ered with paper similar to that used for the wedding 
invitations, filled with richest (black) wedding 
cake, are marked in silver with the combined in¬ 
itials of bride and bridegroom and tied with finest 
satin ribbon in white or any color which may be 
preferred. 

Wedding cake in boxes, as described above, and 
illustrated on Plate II cost $45.00 per hundred. 

Plates III, IV, V and VI—Visiting Cards 

All the prevailing fashionable styles of engrav¬ 
ing are illustrated in the specimens on these four 
illustration plates. 

The inclusion of address is permissible only on 
the Mrs., or Mr. and Mrs. cards, and the receiving 
day may be added in the lower left-hand corner of 
the former if desired. 

A man’s visiting card may include the name of 
his club in the lower left-hand corner, but such 
cards are only for interchange with his club friends, 
and are never to be used in social calls. 

An address must never appear upon the vis¬ 
iting-card of a young unmarried lady, whose cards 
are always left in conjunction with those of her 
mother, on whose card the address is sufficient. 


16 


Plates VII, VIII and IX—Betrothal 
A nnouncements 

Parents always announce the betrothal of a 
daughter—no matter whether the engagement be 
for a long or brief period—to their own and to the 
prospective bridegroom’s immediate relatives and 
more intimate acquaintances. Such announce¬ 
ments may be made either by written notes, ver¬ 
bally, or by engraved card or sheet. 

Where the circle of acquaintances is small, one 
of the first two methods is usually adopted: when, 
however, a large number of friends is to be in¬ 
formed, engraved cards or notes are utilized, as 
they save both time and labour. 

Plates X and XI—Church Wedding Invitations 

Invitations to Weddings and to all Social Func¬ 
tions may be worded in the personal or impersonal 
form, as may be preferred: and while the former 
makes the invitation more personal it entails the 
writing-in of the name of each invited guest, and 
in the case of a church-wedding invitation, accom¬ 
panied by church-admission card, and by card of 
invitation to the Breakfast or Reception following 
the ceremony, the name of invited guests must of 
necessity be written upon each card also. 


17 


A personally worded invitation to the ceremony 
cannot be accompanied by an impersonally worded 
reception card, and vice-versa. 

The wording of the lines “request the honour 
of the presence of” and “request the honour of your 
presence” may be phrased otherwise if desired, but 
the alternative forms of bidding are not favoured— 
the alternatives are as follows: 

Personal Forms: 

“request the presence of” 

“desire the presence of” 

Impersonal Forms: 

“request your presence” 

“desire your presence” 

It is advised that Baptismal names always be 
spelled out in full. Initials alone do not sufficiently 
identify; furthermore, their employment comes 
under the previously mentioned stricture regarding 
non-employment of abbreviations. 

The line containing the date should indicate 
whether the ceremony takes place in the morning, 
afternoon or evening: this is essential to the proper 
wording of every social invitation, and without 
such indication the hour would be ambiguous and 
frequently misleading. 


18 


The year line in an Invitation may be omitted 
or retained, as desired. It is in one sense super¬ 
fluous, and as such should be omitted, in obedience 
to the rule previously quoted: without it, however, 
the wording of the Invitation might be considered 
abbreviated, and here the rule would be broken. 
While its inclusion is believed unnecessary, its re¬ 
tention or omission is left to individual preference. 

The forms “request the pleasure of the com¬ 
pany of” and “request the pleasure of your com- 
pany” must never be used in an Invitation to a 
Church Wedding, being altogether too cordial a 
form of bidding to a ceremony taking place in a 
sacred edifice. 


Plates XII and XIII—Invitations to Home 
Weddings 

The phraseology of these Invitations may be 
couched in any of the forms permissible in the 
case of the Church Weddings previously discussed, 
although that in Plate XIII is deemed the most cor¬ 
dial bidding to a Home Wedding, where, in every 
instance, a Reception will of necessity follow the 
ceremony, and at which refreshments of some na¬ 
ture will be served to the guests. In accordance 


19 


with above preference, Plate XII could be altered 
to read 

Mr. and Mrs. Harry B. Hirsh 
request the pleasure of 


company at the marriage of their daughter 
etc. 

Plates XIV and XV—Wedding Reception 
Invitations 

Where the marriage ceremony is to be wit¬ 
nessed only by members of the immediate families 
of the bride and bridegroom, or by a restricted num¬ 
ber of friends, and is to be followed by a large 
general reception, the Invitation is to the Recep¬ 
tion (or Breakfast if the hour is in the forenoon 
or early afternoon), and should be worded along 
the lines of the Invitations illustrated in Plates 
XIV and XV. 

Such Invitations are mailed to those whose 
presence is desired at the Breakfast or Reception 
following the ceremony. 

To those desired at both the Ceremony and 
Breakfast (or Reception) following it, a small card 
of invitation to the Ceremony should be enclosed 
with the Invitation to the Breakfast or Reception. 


20 



Such ceremony cards will be found illustrated on 
Plate XLV. 

In an Invitation to a Wedding Breakfast or 
Reception the conjunction “and” couples the names 
of the prospective bride and bridegroom. 

The duration of a Wedding Reception is fre¬ 
quently limited and so specified upon the Invita¬ 
tion, e. g., 

from eight until eleven o'clock 

This form is especially recommended where a large 
number of guests is invited. 

The time set for the ceremony and so indicated 
upon the ceremony cards is usually one-half hour 
prior to that indicated on the Breakfast or Recep¬ 
tion Invitation. 

Should the ceremony take place at a Church, 
the name of the Church should appear upon the 
Ceremony card, for example: 

Ceremony 

at half after six o'clock at the 
First Presbyterian Church 

Plates XVI and XVII—Hotel Wedding 
Invitations 

The examples illustrated in Plates XVI and 
XVII are of Invitations to Weddings which take 


21 


place neither in Church nor at Residence—the 
place selected for the ceremony in such instances 
being an Hotel. 

An address to which reply should be directed 
is given in the lower left-hand corner of such an 
invitation—as, obviously, replies should not be sent 
to the Hotel—or, if preferred, a separate Reply 
Card may be enclosed with the Invitations. 

Another method of indicating the address to 
which replies are to be sent is to have the street 
address engraved or stamped from embossing die, 
upon the flaps of the Outside Envelopes. This 
method is probably preferable to the other two 
mentioned above, as it serves a double purpose: 
first, it indicates the address to which replies should 
be directed; and, secondly, it insures the return of 
the Invitation to the sender if not delivered. For 
the latter reason the use of engraved, or embossed 
address, on the Outside Envelope, in which are 
mailed all Invitations and Announcements, is rec¬ 
ommended. Most address lists contain inaccuracies 
which this procedure will discover. 

Plate XVIII—Invitations to Double Weddings 

These Invitations follow the phraseology pre¬ 
viously recommended for Church, Home, Hotel or 


22 


Wedding Reception Invitations; but, of course, the 
names of both brides and both bridegrooms are 
included in the Invitation. 

Plate XIX—Invitations to Marriage Ceremony 
Performed at Residence Other than 
that of the Bride's Parents 

Notes applicable to Invitations illustrated on 
Plates X, XI, XII and XIII govern an Invitation 
of this nature. 

A reply card giving the address to which re¬ 
plies are to be sent is a necessary inclusion in an 
Invitation of this nature, or such address may be 
engraved, or embossed from die, on the flaps of 
Outside Envelopes as previously outlined. 

Plate XX—Wedding Invitation, Society of Friends 

Invitations issued by Friends are worded as 
shown in this Plate. Here all titles and prefixes 
are omitted. 

The date line is expressed in the form peculiar 
to the sect. 

Plates XXI and XXII—Invitations to 
Re-marriages of Widows 

The Invitation on Plate XXI is issued by the 
parents of the bride, hence her baptismal names are 


23 


specified. Her deceased husband's name is added 
in parentheses to more fully identify her. 

The Invitation on Plate XXII is extended by 
the prospective bride and bridegroom themselves, 
owing to the fact that the parents of the bride-to-be 
are both deceased, and being beyond the pale of 
guardianship, chaperonage is not sought among 
the relatives of the former. Here the widow is 
designated by the deceased husband’s Baptismal 
names and surname, followed in parentheses by her 
full maiden name. 

Considerable discussion exists as to whether a 
widow should drop her deceased husband’s Bap¬ 
tismal names or retain them. There can be no 
reason why she should not retain her deceased 
husband’s full name until after her re-marriage. 
It certainly identifies her better in Society than 
would her deceased husband’s surname coupled 
with her own Baptismal names—the Baptismal 
names of married women being seldom known, ex¬ 
cept to their most intimate friends. 

While leaving this question for individual de¬ 
cision, the retention of deceased husband’s full 
name until after re-marriage is advised. 


24 


Plates XXIII } XXIV , XXV and XXVI — Wedding 
Announcements Made by Parents of 
the Bride 

These may be worded in the personal or imper¬ 
sonal form as preferred. The hour at which cere¬ 
mony takes place is never mentioned in an An¬ 
nouncement. 

The address of bride’s residence should never 
appear on the announcement, but may be engraved 
or embossed from die on the flaps of the Outside 
Envelopes to insure return to sender in the event 
of incorrect address, as well as to indicate where 
gifts may be sent. 

Sometimes where the ceremony has been per¬ 
formed in Church the name of such Church appears 
upon the Announcement. This is perfectly per¬ 
missible, and if included, the name of Church would 
immediately precede the line which contains the 
City and State. 

The year must always be mentioned upon an 
Announcement. 

Plates XXVII and XXVIII—Wedding Announce¬ 
ments Made by Bridegroom and Bride 

Here the name of Bridegroom precedes that of 
the Bride. 


25 


Note that where it is necessary to specifically 
mention the bride’s surname, the prefix “Miss” 
must always be included. 

Plate XXIX—Wedding Announcement (Society 
of Friends) Made by Bridegroom and Bride 

See notes covering Plate XX. 

Plates XXX and XXXI—Announcements of 
Re-marriages of Widows 

See notes covering Plates XXI and XXII. 

Plates XXXII and XXXIII—Announcements of 
Double Weddings 

Covered by notes on Plates XXIII, XXIV, 
XXV and XXVI. 

Plates XXXIV , XXXV and XXXVI—Cards of 
Invitations to Reception Following 
Church Wedding 

Invitations to a Reception, following a Church 
Wedding, are engraved upon cards and enclosed 
with the Invitations to the Church. 

Where the ceremony is performed in the late 
afternoon, or in the evening, the term “Reception” 
is invariably applied to the gathering which ensues. 


26 


The four cards illustrated on Plates XXXIV 
and XXXV are couched in formal terms, and may 
be worded in the personal or impersonal form as 
may be preferred. 

The cards of Invitation outlined on Plate 
XXXVI are less formally phrased, but invite to 
equally formal functions. 

R. s. v. p, 

Please reply. 

The favour of a reply is requested. 

Any one of these may, with perfect propriety, 
be engraved in the lower left-hand corner of a 
Reception or Breakfast card if so desired. 

Reception'or Breakfast cards are never needed 
to accompany an Invitation to a Home Wedding 
or to an Hotel Wedding, where a Reception in¬ 
variably follows. 

Plates XXXVII and XXXVIII—Cards of Invita¬ 
tion to Breakfasts follozving Forenoon or 
Early Afternoon Church Weddings 

Where the Wedding takes place in the forenoon, 
or early afternoon, the gathering which follows is 
usually termed a “Wedding Breakfast.” 


27 


Breakfast cards are synonymous with Recep¬ 
tion cards, and may be similarly worded. The 
hour at which the Reception following Wedding 
is held determines the nomenclature of the card of 
Invitation which bids to the gathering which fol¬ 
lows. The two cards on Plate XXXVIII are more 
formally phrased than those illustrated on Plate 
XXXVII. 


Plates XXXIX and XL—At Home Cards for 
Enclosure with Invitations or 
Announcements 

In the issue of all Wedding Invitations and 
Announcements, an engraved card, giving the 
future residence of the newly-married couple should 
be enclosed. Such cards are termed “At Home” 
cards. 

At Home cards need not mention any specific 
dates—although this can be done where desired. 
They usually indicate the future residence and the 
date after which the bride and bridegroom will be 
“At Home” to their friends. 

The omission of an At Home card from an 
Invitation or Announcement is to be regarded as 
discourteous. 


28 


The At Home intimation must never be en¬ 
graved in the lower corners of the Invitation or An¬ 
nouncement sheets. This is in the worst possible 
taste, and as such is to be guarded against. All 
social Invitations or Announcements should treat 
of but one event only. 

At Home, Reception, Ceremony, Church Ad¬ 
mission, and Train cards should in every case be 
separate from themselves and from the Invitations 
or Announcements which they accompany. 

Only where the bride and bridegroom contem¬ 
plate an extended bridal tour can “At Home” 
cards be dispensed with. In such a case, upon their 
return, it would be proper to at once issue cards 
for some formal or informal function to be held at 
their new home, and thus announce their return. 

Plates XLI and XLII—At Home Cards for En¬ 
closure with Announcements Only 

At Home cards worded as illustrated on these 
two plates can obviously be enclosed only with An¬ 
nouncements which are mailed after the Wedding 
Ceremony has taken place—bearing the name of 
“Mrs.” in every instance, their issue must be with¬ 
held until such time as “Mrs.” legally exists as 


29 


such; hence they are suitable for enclosure with 
Announcements only. 

Plates XLIII and XLIV—Church Admission Cards 

Church admission cards prevent all outside 
intrusion and are, furthermore, extremely useful 
where the seating capacity of the church is limited, 
and where the families of the two contracting fami¬ 
lies are prominent locally. 

Sometimes the street location of the Church is 
given, and such location would follow the line 
giving the name of the Church. Location of 
Church is found extremely useful by visiting guests 
attending a wedding in a large city where locations 
are not known to them. 

Plate XLV—Ceremony Cards 

Of the three Ceremony Cards illustrated on 
this plate, the first is for enclosure with an Invi¬ 
tation to a Wedding Reception—both Ceremony 
and Reception taking place at the bride’s home. 

The second is for enclosure with an Invitation 
to a Wedding Reception held at an Hotel, hence 
the residence is included for replies. 

The third example illustrates a Ceremony Card 
for enclosure with an Invitation to a Wedding 


30 


Reception given at an Hotel, but where the mar¬ 
riage ceremony, preceding the Reception, is per¬ 
formed at the residence of the bride. 

Plates XLVI and XLVII—Train Cards. 

Train cards, when necessary, are mailed with 
the Invitations and other accompanying cards. 
They sometimes serve in the dual capacity of time 
tables and as passes upon a special train, chartered 
for the occasion. They are to be worded as con¬ 
ditions dictate. 

Plate XLVIII—Cards of Acknowledgment of 
Gifts 

These cards are favoured as a means of making 
an immediate acknowledgment of the receipt of 
each gift. Their issue, of course, must be supple¬ 
mented by personal letters at a later date. 

Plates XLIX and L—Afternoon Tea Invitation 
Cards 

Such invitations are worded as per samples 
illustrated. If there is a guest, in whose honour 
the tea is given, the guest's name should appear 
in the upper left hand corner of the card, as illus¬ 
trated on the invitation of Mrs. Cleveland Hunt 
Stoddard—Plate XLIX. 


31 


Where two guests are entertaining jointly, 
their names appear together, as on the illustration 
on Plate L, issued in the joint names Mrs. Morton 
J. Beecher and Mrs. Tompkins Newton; in such 
a case, the name of the hostess at whose residence 
the tea is held should precede that of the other 
hostess. Afternoon Tea Invitation Cards are 
mailed in single envelopes. 

Plates LI and LI I—Afternoon Debut Invitation 
Cards 

These invitations are worded similarly to the 
Tea Cards previously mentioned, except that upon 
an Afternoon Debut Card, the father and mother 
of the Debutante jointly issue invitations and the 
name of the Debutante should always be spelled 
out in full; her name being placed on the card 
directly beneath that of her father and mother. 
Afternoon Debut Invitation Cards are mailed in 
single envelopes. 

Plates LIII and LIV—Evening Debut Invitations 

These invitations should be engraved upon a 
folded sheet and enclosed within double envelopes. 
They may be phrased in the personal or impersonal 
form as preferred. These invitations are issued 


32 


in the joint names of the father and mother of the 
Debutante and the Debutante’s name must always 
be spelled out in full. 

As illustrated on Plate LIII, the Reception is 
held at an hotel and after the Reception there is a 
Dance for the younger set. “R. s. v. p.,” followed 
by the home address, is necessary on invitations 
of this nature, indicating where acceptances or 
regrets should be sent. The phraseology of invi¬ 
tation on Plate LIV emphasizes the fact that the 
Debutante is the particular guest of honour. 

Plate LV—Invitations to Formal Luncheons 

These invitations are worded similarly to the 
Invitations to Afternoon Tea, illustrated on Plates 
XLIX and L. Luncheon Invitation Cards are 
mailed in single envelopes. 

Plates LVI, LVII and LVIII—Invitations to 
Evening Receptions 

These invitations may be worded in the per¬ 
sonal or impersonal form as preferred. Fre¬ 
quently the Receptions are followed by a Dance 
for the younger guests, in which case, mention 
of this is made in the lower left hand corner of 
the invitation, as illustrated upon Plate LVII. 


33 


Plate LIX—Invitation to Dance 

These invitations may be in the personal or 
impersonal form as preferred. The bidding may 
be phrased “At Home” or “Request the pleasure 
of your company,” as may be desired; both forms 
of bidding are synonymous. In the invitation illus¬ 
trated, the home address is added for replies—the 
Dance being held at a Club House. Two en¬ 
velopes should be employed for mailing the above 
invitation. 

Plate LX—Invitation to Dinner Dance 

This may be in the personal or impersonal form, 
and should be phrased as illustrated on this plate. 

Plate LXI—Invitations to Formal Dinners 

These invitations are always issued in the per¬ 
sonal form, and in the illustration shown, a blank 
line is left for the insertion of the name of the 
invited guest. The date line may be either left 
blank, or the date may be engraved. As the num¬ 
ber of guests invited to dinner is usually small, 
however, the blank date line is advised, as it makes 
the engraved plate available for use on subse¬ 
quent occasions. Cards of Invitation to Formal 
Dinners are mailed in single envelopes. 


34 


Plate LX 11—Blank Invitations Suitable for 
Various Functions 

These are always in the personal form; blank 
lines being- left for the insertion of the guests’ 
names, dates and hours. Such invitations are 
mailed in single envelopes. 

Plates LX1II and LXIV—Sympathy 
Acknowledgment Cards 

These cards of acknowledgment may be phrased 
to suit individual requirements. The width of 
border used varies according to the length of 
mourning contemplated by those making the 
acknowledgment. Sympathy Acknowledgment 
Cards are mailed in single envelopes, the border 
on which of course corresponds with the border 
used on the cards which they enclose. 

Correct Addressing of Envelopes Enclosing Wed¬ 
ding Invitations and Announcements 

Past experience has shown that considerable 
doubt frequently arises as to the correct method of 
addressing envelopes containing Invitations and 
Announcements. 

An Invitation to or an Announcement of a 
wedding should, if mailed, be enclosed within both 
an Inside and Outside Envelope. 


35 


Greater courtesy is shown when each individual 
member of a family receives a separate Invitation 
or Announcement. In many instances, however, 
this rule is not strictly followed. 

Let it be supposed that a family consists of 
father, mother, two sons, and three daughters, and 
that the entire family is to be invited to the wed¬ 
ding. In this event seven sets of Invitations might 
be used—one for each individual. However, three 
sets of Invitations would usually be deemed suffi¬ 
cient to meet such conditions. 

One for father and mother jointly. 

One for the two sons jointly. 

One for the three daughters jointly. 

The inside envelope containing the Invitations 
extended to the father and mother would be ad¬ 
dressed as follows: 

Mr. and Mrs. Maxwell 

This would be enclosed in the outside envelope 
which would be indited as follows: 

Mrs. Porter Maxwell 
Point View 

Lost Creek, West Virginia 


36 


The inside envelope containing the Invitation 
for the two sons would bear the following:. 

The Messrs. Maxwell 

The outside envelope to hold the above would 
bear the name and address of the elder brother 
only, e. g.: 

Mr. Porter Maxwell, Jr. 

Point View 

Lost Creek, West Virginia 

The inside envelope containing the Invitation 
for the three daughters would be addressed as fol¬ 
lows : 

The Misses Maxwell 

This, as in the other cases, would be enclosed 
in an outside envelope bearing the name and ad¬ 
dress of the eldest of the three sisters, e. g.: 

Miss Maxwell 

Point View 

Lost Creek, West Virginia 


37 


SCOPE OF J. E. CALDWELL & CO/S 
ACTIVITIES 

This establishment has been pronounced unique 
among the Jewelry Stores of the world. 

In effect, like the grand salon of a French cha¬ 
teau of the ancient regime, yet an eminently practi¬ 
cal business building, with every worth-while mod¬ 
ern facility for the selection of goods and the com¬ 
fort of patrons. The main floor is 200 feet long and 
62 feet wide. It is Regence in style, with the quar¬ 
tered oak paneling and soft-toned French gold 
decoration characteristic of the period—an unusual 
and most appropriate environment for the display 
of jewels and other precious merchandise. Vis¬ 
itors are cordially welcomed. 

CONVENIENCES 

Departments in separate display rooms; pri¬ 
vate rooms for the selection of pearls and jewels; 
jewelry, watch, clock and stationery factories on 
the premises; automatic and electric lifts; a special 
apartment in Louis Seize style for the private 
selection of wedding stationery; women’s rest 
room, with correspondence desk, boudoir table and 
their accessories; storage vaults with adjoining 
room for use of patrons while examining valuables. 


38 













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Mrs.RoJ)ei*t Howard Hknimi 


Queen Lane Manor 
Oecfnaiirtown 


Mir&. Mlsahtrk Ml&rkmt 


($ur mi liitttte JMzin&r 
{fyrrntimhtfozn 


Mrs-Hobart Howard Morton 


Queen* I^iue Mionr 
Cierasca ss}<ifwn 





































































































































- 
































. 







































































Plate IV 











JUitr^izrzk An&er&xxn Miurimz 


Miss Mcirgtirei Anderson Morton 










Mr, and Mrs, Robert Howard Morton 


Qufien Lain; Manor 
Germantown 


Mlv&. Miskerk Mitfrhnt 

~~ <• 


(|ttrm Kan# jHmtar 
($? mttntitthtn 


Mr.and Mrs. Robert Howard Morton 


tliiccH Loup Manor 
Gennaulown 






















. 


































































































































































•• 











. 



































Plate VII 



/ 


jtmuritittce lw 



JEHsfgg&r 


WttKP 


k*s 



If 


imtjs 



.A\r. cvpd .Wrs.}lc\rrv B. JHirsh 
^ppoupcc 

the betrothal of their daughter 

O 

Rose 1oCc\ 

to 

. W r - W o r r i s Wo 1 f 





Plate VIII 












4 





































Plate IX 


































































































































. 








Plate X 


Mr.and Mms. Henry Sibbest 

REQUEST THE HONOR OF THE PRESENCE OF 


AT THE MARRIAOE OF THEIR DAUGHTER 


Margaret Gordon 

TO 

Mh.Alfred Tyler Hibbard 

on Wednesday the first of August 

AT NINE O’CLOCK IN THE EVENING 

at 8aiot Peters Church 


Helena Montana 




Mr.and MrsJoseph AlMger 
request flic? honour of your presence 
at the marriage o f their daughter 
Mourn fertrade 

to 

Ik Joseph AJfe Giititis 
Tuesday moriiiudjlie twelfth of February 
at ten o’clock 

I Teirdi of Saint Frauds Assisi 


Germantown, PhlladelpMti 







r. >^rs. )4 acrr^ B. JRrsb 

rccjucst tbe bopour of 


presence tbc rparridge of tbcir d^Uj^bter 

Rose Re<\ 

to 

_ A\r. JA o r ri sWo l f 

OX) 

Wedpesdeo;, tb e Piptb of dulv 
ad five o’clock 
Stratford Avepuc 
.AVelrose J~krk, Philadelphia 


R.s. 



















- 























































































































































. 






Plate XIII 














Jflr *nnb jErjs*fEum£p JWlpttestfr 

re«fuc«lt tty* )*tea*ur? saf 


rontpattg 

at tty* toifMius x***ptx*vc t*f iaiugljltpr 


Wilmw Up Jit 


attft 

<JS(i% JS*JU Armefrrp*t$$, 3 Jr„. 

saw MpjJiWftfeay pbpitiuj tlfic t*ntty uf #)cfos3l»jpr 
alt irisljt aVlurfe 

3/ljirtcptt ff*t*tfrre& junis mtp ^*tt*r £&tv**t 
©fyursfirr |lcmtsgltrama 





Doctor andHrsMlkiii C.IMopeter 
request the pleasure ©fyour company 
at tlie 

wedding reception of their daughter 

Sara Marguerite 

and 

Gaptain John Hawltylanied 

FnitedSlatesAniiy 

on 

Wednesday evening ,the tenth of April 
at seven o'clock 
Sycamore Avenue and Cross Road 
Meiionjtiuis^mida 






Plate XVI 


v 


: ~syj//w/ //t 


2 /ws'/swtr/ 


rfv/t/tffi/i-y ft/' //ts //ifrwf 'sryr s/wry/tYr/' 


• /j/wtr/fr 
/o 


• //*: /Srerfs/s/ • /?//'& e, / Istrrfori/ 

/w/ ( //tf/n^r/rry .^-r^/tf2^y //ir‘ //fWtSf r/A\<^’ /r/tfcm/** 

‘ ^$ / e$ewt€€' - • ffafr/j^rrrt/ 


w* 


f ryt/y 2<i 

/frvr/ 









Plate XVII 



P/b.A./iy.y*. 

. //A/*- / « yv/vu*&4&C/ 

. ''/j/tf /s* 




iSr. scfr j£rs. jfr-sbna 3? tSz ziliii 


rr^ursi rbr bi;ur sf irxror ^nxsfxxr 
si tkr miiuLu rs sf ikrxr fczxsktrrs- 

JbttirliiL 

to 

Jfir. 3s bn 5 ^ JLsma ii, 

nt 

firrecxmis Hsunrri. 
to 

JHr. K-aljib t. CLmszrL 
i~r ft>nmm nf vLxtosiix^' !rr ;tn “ .Tb 3'2 ezxt_ 

at six oiiorfc- 


CDrnst (Qnnrh. 


*xia, !?t~nr 0>ap. Sirq rsxx . 







Plate XIX 


JHr*. Wlizmfotik JK*Jr*£jtr 

r fyt kmz&ux #& 

st& ifyt mmtmtipt *»£ 

TSfozxhMf $jmmt$jg& 

*» 

Mt. M®l}w pw^icrmt 

&w ilp* **K**t*K$ ft iBrhdr &£ Mmdf 

mi Opt%li mii$t mimh 

sd Bit xr&ifojttttt stf 

jKr* zm& Mm , Alfred' |fo«br ITeawis 

mtd foaselta* Jlsem&B j&lcr.et 
^grrstats* SfctstVadk 






Plate XX 


■tin e Yti /on 


sir /<w /A/ yyyy -///t t Y//r/sY//t 

/s>YAy' / //yy/'^/yy^y' / * 

.' /n 


Yyy 

S7~ 


■ A//A .// . A/*/ // rA /// 


'</ " / f 


. /f t '/>/tV/t sArs/ . I/s//A /// sr/t /A <j f/4 /A 


/r / /t/r/y //, 


A s'V/Y -» Y/Y' /o / 'A 



. A/*/Y//t /// • / fy/' ///t y y7 / /> //JY' 


Z/«Y ZAs\t/r y*. As/t //./*/ A'f/ ///// 



























































































* 









Mr. and Mrs. Frajyk MSClellan 


REQUEST THE HONOUR OF YOUR PRESENCE 
AT THE MARRIAGE OF THEIR DAUGHTER 

Anne Arnold 

(Mrs. William Arams Talbott) 

T© 

Mr.C.Jerome CJaktwmgmt 

ONT 

Tub SHAY THE TWENTY-THIRD <0>F OCTOBER 
AT SEVEN O’CLOCK 

Sax»tt Faith’s Episcopal Ghitrch 


"Waco Texas 








* 














Plate XXIII 


Dk.and M is. Samuel ¥bslby 

HAVE THE 21©NOITR OF AJfNOUNGINCi TO 

THE JIARMlACiE OF THEIR DAUGHTER 

RlTTH Dinoley 

T© 

Mr. Earlk Adams Billlyiis 

Lieutenant United States Army 

©v Wednesday the tenth of October 

NINETEEN HUNDRED AND NINETEEN 




Portland Maine 






































































Miss Man”LiUlan I)m»er 

£/ 

mmmmms 

the mmiitme oilier sister 

Lulu Mar 

to 

JfeBma Cameron Reefer 

on 

Wednesday, the Idwrth of June 
nineteen hundred and nineteen 
Williamsport, PeiiiisylYaiiiji 




Plate XXV 






Mr. and Mrs .William A. Smallcg 

of Qoeen Lane Manor Philadelphia 
announce the marriage of their daughter 

Lillian May 

to 

Mr.William King Bodlcg 


of Wheeling 


West Virginia 


on Tuesdag the seventh of August 


nineteen hundred and seventeen 




Plate XXVII 


Mr. Alexander B. Paxlon 


cioci 


Mks Jessie Locser Edwards 


©m 


announce ibeir marriaqe 


Wednesday I he fifth of September 


nineteen Inmdrcd and nineteen 


Who ©I iiM|,Wesf VI rejinia 











Plate XXVIII 


Jltr, ®iwr|r .Nrl&im MfM&nntw 

tmd 

jWi** J£U*zirkjeti$ 'Mwtmvn 
sutm&umxt Hreur nt»rmi|f 
*m ttyr **ltjettJteeti:|jf *»F £$<tt<r«mfr.e;r 

isme tty mtmttfr nktm nineteen 

■pwrf 






► 








































% 



























































%zMux.-m&fa 0'> Jlfcller 




JK«*|r I 


mmtmmx# £b«sr wmxst*tye 
Wkk&fk W&fr, <JK«ntJl^ fhz&k 

tcotrlem Ji j ui d n'd stnh 


'^&wm.mtHt JR^eHas#^ 











































. 

. /'Ll 
































































' 




. 













































































































































































































































































































Plate XXX 


Mm»AWT!> Mms.Wii.mam Ferris Auli 

ANNOUNCE 

THE MARRIAGE OF THBIR DAUGHTER 

Gray C3E 

(Mrs.Paul. Arthur Soko) 

TO 

Mr.Regi^ald Waldo Brixey 

on¥bdnbsday the eleventh of July 

NIJVETHBM HUNDRED AND NINETEEN 


Lakewood XbwYom 







Plate XXXI 






/tSf/*n 


on/ 


- //r: • AoAn - AfaonAAon Sre/A* 

//*•</** oifAey- ^ /on/A, AA/oA* 




,<mo 


* /AfvtAsr // s/ none* Ain*trAt 4 ef/son*A,ir/oo*tf/'on 


• Aoent Zoeco 


_,y<A>/ AZreeA ZZo&A'ZAk rft/n^'a 
















Plate XXXIII 


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YY// ///>/<///'*? 


ZAe ///rrr/'/s/yrJ ///sir' s/rs/y//rrJ 


<7 

f f/////?// 
/yy 


M/M://^-s/^^J.:Z 

rf/rc/ 

. // rr//f/'//U' 

/rs 


r/'f/r/f 


e t/f /<e /i ff r^tyr/e . r/f/Aff/f 

. ////rrr/rry • /y/rr/tAr/'/Ar r/yA/A 
/////r /rs ,// sAssr/r/'/v/rr// r/ rt //ft f /ff /l 


Y/r// 


Or/j/ //wr/yY' • lA ys • Ar/'Jy/y 












Plate XXXIV 


2&ap$x&i M\w j&£ 


x&rtmytm%w 

mu iW 

mi Jm4$ sd&fcar &fat 


jKr^mttitd SWljitr 

fl^r »pU'm®mrr uf ^tnnr rnmpsttrg 
urn tfyirty-Hr&f uf ®<lnW 

frutit *&j?ten until nine uVinrlt 
f&tnent^-ttsiu IfJttt^rri anlr Fitoe ijflnr* 



• 





' 
























































































































Plate XXXV 


W. Sfa/tytrr 






/vy //r. fa) //tr /t /srr.) r</ / ys>/r/• rs>//t/trf/sy 

S/*s vw/M/tyr /rfr /A </ 'ffftj/■ /• 

sfa ///^sr^/r/' .far f> r/w/' 


y/y/t^rr^ 


Mu. aid Mms. Joseph Wariiei Fordxby 


REQUEST THE PLEASURE OF YOUR COMPANY 


on Wednesday the thirty-first of October 

AT SIX O’CLOCK 

Fourteen twenty-three Gratiot Avenue 


















Plate XXXVI 


i iimiedlatelv after die ceremony 


4925 


OeriimMcwn 




M 32 032 1 ’ TI ( JlST 


(MMEIXATIiLf FOULOWIGSTI TIIE I'-EMKHDIW 


Sri/oirL ItoiiHE Lane md^mew Street 


< iKMMANT < 1 3 H 1A 















Breakfast 

immediately following the ceremony 










Plate XXXVIII 


Ssn+'Jfr/' yfx/rt. 

rA/Ariyry * AAcAw<><> rAy //A <* r/<>n 


,-y . 

A 


^iY fAsy/tY, 




y^yrt/rty 


■«Y~ - A/re^yfA^rjr.^Y 
• Asssyi-r /Ai s’'YfsfJ<y*tYt/ -AA^AfyycA 

// A ' ' 'Y 

-<*Y AyrsA^ yr^AyK/Yf^r-At’ryyrrYAr^rAy 
/Y^S • ^t/rrs-nry <■ AYre^eY' 


Jltm Atrtrn ^Ittafeife 0 mtt^mtrn 

rvsfu*#i# ityt fy&umtt &t mmr prx&mtcx 

%tx Iht ktotutQ &rtecnty 
ut tUr*lto? <rVt«ark 
at iitttfU * 










iS$5H fa* ui jW®« 

> 



fau3sfa**fa ^fa^k**mfa^r jl^hwi£ 


w %fatsfamxm 















































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Plate XL 


H ill ire at Itmuc 
after the tenth nl Jitter, 

(Tuu'Uu' huuhreb atth trorntn-tln*ec iHarkrt Street. 
^arkershitrq,We*t Uirghtia. 


niter H?j? *f dlmumryt 

“Mh# Uotfsrl 
‘HKe&t Wn& nn& iEmmtlMh 
it 'Qjttin***** 










Jfcaiil Mrs. Mm Simeon Curtis 
will be at home 
after the Jkml ©I July 
dMWest Seventh Sheet 
Erie In Peimsvlvaiiia • 


' Ik and Iks. JIfessell Bnfler 
At Homo 

after the fifteenth of October 
Haverford (hurl 
I Iavertdrd,Peim^lvania 











♦ 

- 



























































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Plate XLII 


///'. st/ruZ Z/r.j.~y / \ / ^ > -/rZA / /A Yisw/Zt 

//A 'XZ-ZYurme/ 

//t*‘K)/' //rry 

AAfi YY^AlsC&fo'nS’SYtM 




- Z//ur /'//r. 


Ysw stsiy //Jff /t Act/ 



Az/A YZrryn^ey 

t/ZyccAft^o, - ZZcryn/y '/■ Y l 'yOi/yvc/y AA/- A/' 
ZAom ^ j/Zt^r-ytA/ry/AZ^L^v&riy 


iA&yiAxx^i 


ZZt>r/yAyr• f>A-, ■ YZirAsr <Ae-AAt At Yet/ 




















I 






























































































Plate XLIII 


tip III xxxfo 


T m V 

•atxHjx oir Jfaelm*;u*ii 


J&twuf* yxt#xwt t$n& XKX& 

sA i^mn'i H^mA& Clpmrlj 











Plate XLIV 



Mlm* jpxes?mi lljttd ratrfr uk Of* (EJpitxclp' 


































. 










































































































Plate XLV 



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T 




hs&t uibxx ^^otnxsxixxtJk s& 

















Plate XLVI 


/-/■ 


• Y/fY/- f/’/r/'tf.t /vr /'//t/j 

, t'r 

- ///’/■/■ / -.//** fro** 

,*/ -?.&>-//. y/Y //. 

//rr >/n f/rr/t//r ^//rr- I///// te *53 


* * - //w/// r 
Y//‘/t rry/r/frf'.j /rr/Y >*//■*•/ //-/ft//, 
/r/ • //////<•/* 

/r/*/Yf/rr.s ft/ *//rf/trtt 4v'-///vv'/ /c, 


/>•///////« 


/ f / / / 


\f/n'C ter/ Yt V 
(ff // /r<rrr '//jrf>fff/'//rcc/ ' fYet Yrot t 
tr/ /rt/^ f fifes' tore ee’c- /, Je / 
er/Y/ re>/t rteyetri\-ce6 t n te/rrYt nsy etYr/rjYenetYtew 

•Y/Vctr.irft reJet t Y Y/y.j err rr/ Yo yrrYeotrr tt 











Plate XLVII 


Train leaves Broad Street Sta tion 
at 2 /15 EM. 

Conveyances will be in waiting 
at Wallingford 









Plate XLVII 





























































































Plate XLIX 



yj. ' J 






r X/fMPfA. 


vivy* 





' S‘ ffS^VYXyy*?/; 




, st/i os vrvvrbfih - , 7 




















































Plate L 


Mrs.Harold Thatcher Laiisdowne 


Saturday the third of November 
from Burundi six o’clock 


Twenty Ocean Drive 
Santa Barbara 


Jfrs.Kflrtmi Sag Wmim 
ffitsMemykiw Jtftotan 


30 tb itcabau Nob r mb n Hi trb 
from four until six o'clock 


Ci?f (J&aks 
(flHmbruok 




















» 






* 



Plate 


Ar . c\.r>tl .^Yrs. Albert l^icloelvTboippson 
~^\iss Rboda, Sharpie ss Tbornpsor) 


Saturday, tV>e nineteenth of October Three hundred eiobteen 
from five until seven o’clock JVortb pt ftb Street 


//,: sr / / </. ///y.) /j/t ft /// // ff r/t - 

• ///.).} ^srrr /f f * ' . 


Z/s f/n r.jf/rf y, //>r /‘//Z &/ irnu-tn/•*•*• ■ Z<Vf' /'/ n-r/r*’*/ •" / 

iM'vr/ */ ’c/oc/ts ~/f. nr/ew * /4w/ 









































































Plate LII 


Mr. otod Mrs.Edward Lcme Motth ews 
Misss Florence Hurt Matthews 


Saturday the eighth of .November 
from five until seven ©"clock 


Six hundred twenty-three 
Swede Street 


JfeaMlrs. James Gerald Thorp 
Mss BhodaMarie Itsorp 


Saturday tlie sixth of December 
from four until six o’clock 


Three hundred and one 
Springfield Avenue 
Chestnut Hill 











Plate LIII 


Mjta.omI Mrs.eTolaiB SJ^oriJ AlAcaff 


MIsss Ali©« AMwff 


retpiesl 1 Mi« pl<e«»wr:re oF 


m&raapoaajj oaa Tiaao"@dm| Mb© M*:Lrti oF N®v©r£*jfo©2 p 


Froaaa ^l||laF areal'll o*eloc£& 


lag Mb© Rose Otia’al^aa^ ®F Mb© 


JB©1 l^vare - SFroFFoarcl 


DuaB^iatjy tiFter freas 


R» «.v. p. 

ninetecaa ibsMaadrcd mail ei^vnaa 
^VdlKsif Sfcreef 








































































































































Plate LIV 










Plate LV 


>.c f/tws ^‘ 


■ 4 / s>rwrr*/>-e'r tfy.a./w./v. 


(lit ssuek 

Mim^hnilkmv 


^js.lvn%rr Atoms ibtbtam 


T&muhesm 

Cu^d«t|) %t nittkfy irk 2snhemhn 
id fossa 41’rUtr.k 


%>$tomk\)-kbxe 
ifommsp Srilif 





Plate LVI 












/Ccyrn^vtXsriM 


O. 

,oy*y-yyye- 




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vo* > -ve'A<' >' / i4S/&l0verts / o / / c 


yfo/sye/e've^i 





'cd-arty 


& 




ytocyy.'£ 





Crooner 


mpeste tip pkmm nf wm amfmn 
m'tkt mattag of aJaia£tat tip 5mntfr ail Jfcmttiter 
Irirat dglrlanttil fear afdWt 
al jfaradmr itopadta-tirrer tfkafutf Atomise 
Agitator Jitrfrtptt 


Uajtrim; after tm 



















To meet 

MrsMMmii Jonmeay 
MrsJfflMain Dodglas HQbouni 


will lie at home 

on Thursday evening December fourth 
front eight until ten o’clock 
lit Five hundred and thirty James Street 


Syracuse lewM 
































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Plate LX 






































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Plate LXI 

















































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Plate LXII 






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Plate LXIII 

































































































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INDEX TO PLATES 

Plate I 

Announcement plate mounted in Serving 
Tray 

“ II 

Wedding-Cake, in Boxes 

“ III 

Visiting Cards (Mrs.) 

Styles of Engraving, reading 
downwards: 

Sha J ed Elongated Roman 

Shaded Old English 

Shaded Modified Roman 

" IV 

Visiting Cards (Mr.) 

Styles of Engraving, reading 
downwards: 

Black Roman 

Black Modified Roman 

Shaded Roman 

Shaded Elongated Roman 

“ V 

Visiting Cards (Miss) 

Styles of Engraving, reading 
downwards: 

Shaded Elongated Roman 

Shaded Old English 

Shaded Modified Roman 


INDEX TO PLATES (Continued) 

VI Visiting Cards (Mr. and Mrs.) 

Styles of Engraving, reading 
downwards: 

Shaded Elongated Roman 
Shaded Old English 
Shaded Modified Roman 

VII Betrothal Announcements (card forms) 

Styles of Engraving, reading 
downwards: 

Shaded Old English 
Florentine 

VIII Betrothal Announcement (folded sheet) 

Style of Engraving 
Script 

IX Betrothal Announcement (folded sheet) 

Style of Engraving 
Script 

X Invitation to Church Wedding (personal 

form) 

Style of Engraving 
Shaded Roman 

XI Invitation to Church Wedding (imper¬ 

sonal form) 

Style of Engraving 
Shaded Elongated Roman 

XII Invitation to Home Wedding (personal 

form) 

Style of Engraving 
Florentine 


INDEX TO PLATES (Continued) 

Plate XIII Invitation to Home Wedding- (impersonal 


“ XIV 

form) 

Style of Engraving 

Shaded Elongated Old English 

Invitation to Wedding Reception (per¬ 
sonal form) 

Style of Engraving 

Shaded Old English 

“ XV 

Invitation to Wedding Reception (imper¬ 
sonal form) 

Style of Engraving 

Shaded Elongated Roman 

“ XVI 

Invitation to Hotel Wedding (personal 
form) 

Style of Engraving 

Script 

XVII 

Invitation to Hotel Wedding (impersonal 
form) 

Style of Engraving 

Script 

“ XVIII 

Invitation to Double Weddings 

Style of Engraving 

Black Old English 

“ XIX 

Invitation to Marriage at residence other 
than that of the bride’s parents (per¬ 
sonal form) 

Style of Engraving 

Shaded Old English 


INDEX TO PLATES (Continued) 


Plate XX 

Wedding Invitation (Society of Friends) 
Style of Engraving • 

Script 

“ XXI 

Invitation to Re-marriage of a Widow 
Style of Engraving 

Shaded Roman 

“ XXII 

Invitation to Re-marriage of a Widow 
Style of Engraving 

Script 

“ XXIII 

Marriage Announcement (personal form), 
made by parents of the bride 

Style of Engraving 

Shaded Roman 

“ XXIV 

Marriage Announcement (impersonal 
form), made by sister of the bride 
Style of Engraving 

Shaded Elongated Roman 

“ XXV 

Marriage Announcement (impersonal 
form), made by parents of the bride 
Style of Engraving 

Script 

“ XXVI 

Marriage Announcement (impersonal 
form), made by parents of the bride 
Style of Engraving 

Shaded Modified Roman 


INDEX TO PLATES (Continued) 


Plate XXVII 

Marriage Announcement, made by Bride¬ 
groom and Bride 

Style of Engraving 

Shaded Modified Roman 

“ XXVIII 

Marriage Announcement, made by Bride¬ 
groom and Bride 

Style of Engraving 

Shaded Old English 

“ XXIX 

Marriage Announcement, made by Bride¬ 
groom and Bride (Society of Friends) 
Style of Engraving 

Shaded Old English 

“ XXX 

Announcement of Re-marriage of a 
Widow, made by Parents of the Bride 
Style of Engraving 

Shaded Roman 

“ XXXI 

Announcement of Re-marriage of a 
Widow, made by Bridegroom and Bride 
Style of Engraving 

Script 

“ XXXII 

Announcement of Double Weddings 

Style of Engraving 

Script 


INDEX TO PLATES (Continued) 


Plate XXXIII 

“ XXXIV 

“ XXXV 

“ XXXVI 

“ XXXVII 


Announcement of Double Weddings 
Style of Engraving 

Script 

Cards of Invitation to Receptions follow¬ 
ing Evening Church Weddings (per¬ 
sonal and impersonal forms) 

Style of Engraving 

Shaded Old English 

Cards of Invitation to Receptions follow¬ 
ing Evening Church Weddings (im¬ 
personal forms) 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Roman 

Cards of Invitation to Receptions follow¬ 
ing Evening Church Weddings (im¬ 
personal forms) 

Styles of Engraving, reading 
downwards: 

Shaded Elongated Roman 

Shaded Roman 

Cards of Invitation to Breakfasts follow¬ 
ing Morning or Afternoon Church 
Weddings (impersonal forms) 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Elongated Roman 


INDEX TO PLATES (Continued) 

Plate XXXVIII Cards of Invitation to Breakfasts follow¬ 
ing Morning or Afternoon Church 
Weddings (impersonal forms) 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Old English 

“ XXXIX At Home Cards (for enclosure with Invi¬ 
tations or Announcements) 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Old English 

“ XL At Home Cards (for enclosure with Invi¬ 

tations or Announcements) 

Styles of Engraving, reading 
downwards: 

Black Old English 
Shaded Old English 

“ XLI At Home Cards (for enclosure with An¬ 
nouncements only) 

Style of Engraving 
Shaded Elongated Roman 

“ XLII At Home Cards (for enclosure with An¬ 
nouncements only) 

Style of Engraving 
Script 


INDEX TO PLATES (Continued) 


Plate XLIII 

Church Admission Cards (personal and 
impersonal forms) 

Shaded Old English 

“ XLIV 

Church Admission Cards (impersonal 
forms) 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Old English 

“ XLV 

Cards of Invitation to Ceremony preced¬ 
ing Wedding Reception 

Styles of Engraving, reading 
downwards: 

Script 

Script 

Shaded Old English 

“ XLVI 

Train Cards 

Style of Engraving 

Script 

“ XLVII 

Train Cards 

Style of Engraving 

Shaded Elongated Roman 

“ XLVIII 

Cards of Acknowledgment of Gifts 

Style of Engraving 

Script 


INDEX TO PLATES (Continued) 


Plate XLIX 

Afternoon Tea Invitation Cards 

Style of Engraving 

Script 

“ L 

Afternoon Tea Invitation Cards 

Styles of Engraving, reading 
downwards : 

Shaded Elongated Roman 

Shaded Elongated Old English 

“ LI 

Afternoon Debut Invitation Cards 

Styles of Engraving, reading 
downwards: 

Florentine 

Script 

“ LI I 

Afternoon Debut Invitation Cards 

Styles of Engraving, reading 
downwards: 

Shaded Modified Roman 

Shaded Elongated Roman 

“ LIU 

Evening Debut Invitation (personal form) 
Style of Engraving 

Shaded Modified Roman 

“ LIV 

Evening Debut Invitation (impersonal 
form) 

Style of Engraving 

Script 


INDEX TO PLATES (Continued) 


Plate LV 

Invitations to Formal Luncheons 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Elongated Old English 

“ LVI 

Invitation to Evening Reception (personal 
form) 

Style of Engraving 

Script 

“ LVI I 

Invitation to Evening Reception followed 
by Dancing (impersonal form) 

Style of Engraving 

Shaded Elongated Old English 

“ LVJII 

Invitation to Evening Reception, tendered 
to Guest of Honor (impersonal form) 
Style of Engraving 

Shaded Elongated Roman 

“ LIX 

Invitation to Dance (impersonal form) 
Style of Engraving 

Script 

“ LX 

Invitation to Dinner-Dance (personal 
form) 

Style of Engraving 

Script 


INDEX TO PLATES (Continued) 


Plate LXI 

Invitations to Formal Dinners (personal 
forms) 

Style of Engraving 

Script 

“ LXII 

Blank Invitations, suitable for various 
Functions (personal forms) 

Style of Engraving 

Script 

“ LXII I 

Sympathy Acknowledgment Cards 

Styles of Engraving, reading 
downwards: 

Script 

Shaded Old English 

“ LXIV 

Sympathy Acknowledgment Cards 

Style of Engraving 

Script 

















































Is 


























DEPARTMENT OF PEARLS AND 
JEWELS 

J. E. Caldwell & Co., through important trade 
connections of long standing, and their large deal¬ 
ings, possess facilities for securing exceptional 
pearls and precious stones at the source, enabling 
them to offer unusual advantages of selection and 
price; 

they assemble Pearl Necklaces in any desired de¬ 
gree of importance; 

they enlarge and improve Pearl Necklaces by addi¬ 
tion of Pearls; 

their platinum mountings for precious stones 
are designed and made on the premises and are 
individual and exclusive; 

they are pleased at all times to submit sketches for 
jewelry of special design to meet individual re¬ 
quirements of patrons; pieces made from designs 
approved will not be duplicated; 

they reset, modernize and enrich old family jewelry, 
submitting sketches for approval, with estimated 
cost of production, before proceeding with the 
work. 


DEPARTMENT OF WATCHES AND 
CLOCKS 


Since the foundation of their business almost a 
century ago, J. E. Caldwell & Co. have specialized 
in timepieces of highest quality, their imprint be¬ 
ing accepted as a guarantee of dependable time¬ 
keeping and of superior finish. 

Their general stock of Watches ranges from 
simple timepieces to most complicated chronome¬ 
ters. 

Diamond wrist watches and pendant watches 
are made in the exclusive designs of the house. 
The collection is large and important. 

Wrist watches for campers, hunters, sportsmen, 
aviators and motorists, are fully jeweled, reliable 
timekeepers and have luminous hands and 
numerals. 

The assortment of Clocks includes Hall Clocks, 
of regular and apartment sizes; Mantel and Bracket 
Clocks and Clock Sets; Clocks for the desk, the 
boudoir and motor car; Ship’s Bell Clocks, Fold¬ 
ing Clocks for travelers and Clocks with radium 
dials. 

Cuts or photographs, showing styles of watches 
and clocks, forwarded upon request. 


DEPARTMENT OF SILVERWARE 

J. E. Caldwell & Co.'s productions in silver are 
of English sterling quality, 925/1000 pure silver. 

To careful and intelligent preparation and exe¬ 
cution of designs, and to their enduring weight 
may be attributed the distinction of these wares 
and the high regard in which they are held. 

All silver articles needed for dining table serv¬ 
ice and other household utilities, for personal acces¬ 
sories, in ecclesiastical observances, for prizes, 
trophies and presentation pieces, are comprehended 
in the various stocks, or will be especially designed 
upon receipt of specifications and limitation of 
price. 


DEPARTMENT OF STATIONERY 

J. E. Caldwell & Co. execute the highest grade 
of Invitations and Announcements for Social Func¬ 
tions of every nature. 

Proper form and superior excellence of work¬ 
manship characterize all their productions. 

All stationery is manufactured in their own 
factory, which is thoroughly equipped for Engrav¬ 
ing, Etching, Die-sinking, Seal-cutting, Design¬ 
ing, Stamping, Illuminating and Painting. 


DEPARTMENT OF HERALDRY 

This department is under the direction of a 
well-known expert—an authority upon Heraldry. 

Correctness is guaranteed in the design and 
execution of all work to which Heraldry is appli¬ 
cable. 

The facilities of this department embrace the 
Heraldry of America, Great Britain and the Con¬ 
tinent. 


DEPARTMENT OF INSIGNIA 

J. E. Caldwell & Co. are fully organized for 
designing, modeling, cutting dies and the striking 
of medals, badges, buttons, pins and other insignia 
for fraternal, municipal and social organizations; 
for universities, colleges and schools; for com¬ 
memoration of historic or other important events 
and anniversaries. 

Such insignia may be produced in gold, silver, 
bronze or enamel. Designs, with estimates, fur¬ 
nished. 


OTHER ACTIVITIES 
In addition to the above notations, J. E. Cald¬ 
well & Co. are makers of gold jewelry, prize cups 
and trophies, bronze memorial tablets, swords and 


other articles for presentation; they are importers 
of antique English and French silver, Dutch sil¬ 
ver, antique and modern Sheffield plate, English 
china, Chinese lamps, porcelains and hard stones, 
fans and opera glasses; they are dealers in Gor¬ 
ham plate; enameled articles, the finer leather 
goods, lamps and shades, crystal stemware and 
other table appointments of crystal; canes, crops, 
umbrellas and swagger sticks. 

DESIGNING 

A competent corps of artists and the compre¬ 
hensive facilities of their establishment enable 
J. E. Caldwell & Co., at very short notice, to fur¬ 
nish original designs for jewelry, goldware, silver¬ 
ware, leather goods, stationery of distinction, 
heraldic work, trophies, medals, insignia, memo¬ 
rials and special articles for presentation or other 
purposes. Sketches, with estimated cost of pro¬ 
duction, submitted for approval. 

PURCHASES BY CORRESPONDENCE 
An efficient department is maintained by J. E. 
Caldwell & Co. for the service of those who find 
it inconvenient to visit the store in person. Corre¬ 
spondence receives prompt and careful attention; 


photographs of articles in current stock, or, when 
practical, the articles themselves will be forwarded 
for examination. 

If preferred, a representative will be sent for 
personal presentation of merchandise. 

DEPARTMENT OF REPAIRS 

J. E. Caldwell & Co. offer unusual facilities for 
resetting and modernizing old family jewels; for 
cleaning, repairing and restoring goldware, silver¬ 
ware, articles of porcelain and crystal. Safety 
and the attention of experts are assured. 

J. E. CALDWELL & CO. 

Philadelphia 








































































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